Our core values

Science

We only use active ingredients which effectively whiten your teeth - backed by science and clinically proven.

Transparency

At Sefid we are committed to being transparent about what we put in our products. Head over to our ingredients page to find out more.

Confidence

We are confident in our ingredients and products so you can be confident in your new smile.

made with ♥︎ from sefid smile

At Sefid, our main goal is to create oral care products that are science backed and are clinically proven to work.

We want to give you results that are worth smiling about! Without sensitivity or compromising your oral health or your results, we have carefully designed our products to the highest standard.

We are proud to be able to provide our customer's with the best ingredients that have been thoroughly researched and tested.
‍
We hope you love your products as much as we have loved curating them for you.

Shop Now

Only the best ingredients

Active ingredient

Hydrogen Peroxide

The active ingredient that chemically whitens teeth.

Active ingredient

Hydroxyapatite

Helps fight sensitivity and remineralise your teeth.

Active ingredient

PAP

An active ingredient that provides a gentle but effective whitening.

Active ingredient

Carbamide Peroxide

A form of peroxide that helps whiten your teeth without any sensitivity.

Active ingredient

Fluoride

Helps to remineralise your teeth, prevent cavities and remove oral bacteria.

Potassium Nitrate

Relieves sensitivity and removes surface stains.

Learn more about our
ingredients

We are committed to invest into our research team

We use the active ingredient hydrogen peroxide in a safe concentration to penetrate your tooth's enamel and tackle those stubborn stains.

Since teeth are porous, the hydrogen peroxide is absorbed by the enamel and dentine layers of your teeth, allowing those deeper stains to be reached.